My first career was teaching high school and college science. The most valuable aspect of that experience was understanding that people had different learning modalities, or was to learn. A comprehensive and successful program would need to incorporate many different learning styles in interesting ways in order to be successful. Several of the methods I developed and implemented that I found successful were:
Competitions. Healthy competitions with bragging rights have always worked well with our program. The competitions can be as simple as a completion rate for a security awareness training, or obtaining a low 'click rate' in a phishing campaign.
Certified Information Security Manager (CISM) #1841436
Certified Incident Handling Engineer (CIHE) #14282-162-075-8681
ISO 27001 Lead Auditor (TPECS)
Certified Project Manager (CPM)
Project Manager Professional (PMP)